Below is the corporate identity manual and website prototype for EmpreSilla, a company that rents chairs and tables for events.
The manual defines the brand's visual identity, including the logo, color palette, typography, and usage guidelines, ensuring consistency and recognition across all materials.
The website prototype translates this identity to the digital environment, offering information about the company's services and history in an intuitive way. With a clear, responsive, and visually appealing design, the platform seeks to convey reliability, professionalism, and versatility, reflecting EmpreSilla's values and personality.
The aim of this project is to modernize EmpreSilla's communication, consolidate its brand image, and create a digital presence that reflects both its historical trajectory and its ability to adapt to today's competitive market.
This is what
we had before...
Once the basic aspects of EmpreSilla's visual identity had been defined, the proposal for an informative website was developed. The client indicated that they did not need a site to request services, so the website focuses on displaying:
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Product galleries (chairs and tables for events)
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Company history
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Contact section, including addresses and location of the headquarters in Madrid and Alpedrete
After defining the objective and the audience (regular customers, city councils, schools, and associations), a wireframe was created to visualize the structure of the site and the relationship between pages, establishing a content hierarchy that facilitates navigation and improves the user experience.
The most important elements were placed at the top, ensuring that users can quickly access relevant information.
Now we have
much more!
